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targeted advertising

Facebook urged to offer an API for political ad transparency research – TechCrunch

Facebook has been called upon to provide good faith researchers with an API to enable them to study how political ads are spreading and being amplified on its platform. A coalition of European academics, technologists…

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Most Facebook users still in the dark about its creepy ad practices, Pew finds – TechCrunch

A study by the Pew Research Center suggests most Facebook users are still in the dark about how the company tracks and profiles them for ad-targeting purposes. Pew found three-quarters (74%) of Facebook users did…


Facebook is facing an EU data probe over fake ads – TechCrunch

The UK’s privacy watchdog has asked Facebook’s lead EU regulator to look into ongoing data protection concerns about its ad platform — including how its platform is being used to target and spread fake adverts…


Facebook rolls out checks for UK political ads – TechCrunch

Facebook has announced it rolled out a system of checks on political ads run on its platform in the UK which requires advertisers to verify their identity and location to try to make it harder…



The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail – TechCrunch

Postie, a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Founded by some of the men responsible for the biggest hits in online marketing…